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Hi Lance,
The "Griffin-like" image was inspired by the Durant Griffin used on early Durant radiator emblems, and advertising. If you start from when we first introduced the license plate toppers, this image has been used for a little over four years now and in some ways already represented the DMAC since that time. To my knowledge this type of image including dragons was popular during that era.
Where Are You From? Fremont, California USA
Do You own a car built by Durant? 1929 model 60
Rick, Like the Logo.Have you thought about
having it made as a adhevisive sticker to go
on the inside of our windscreens or rear windows.
My vintage car club offers both. Of course
the sticker is far more reasonable in cost and
has more uses.
Cheers John.
Where Are You From? Australia
Do You own a car built by Durant? 1928/29 Rugby Wire sided van
Na the Moose is Ken's domain. Actually I gather the things are all over the place on Ont, I've only seen one young one crossing the hwy and wondered what the odd animal was, with the bent backwards back legs. Two years ago I saw mother and baby in a field, and lots of cars stopping to look at them. Di and I took a trip up to Thunder Bay (1000 miles from here) a few years back to see our grandson. Saw loads of signs warning of moose crossings. Even a hotel called the Moose Hotel way north of here, and neither Di nor myself saw a hint of a moose. Just rocks and trees, and trees and rocks. Talk about barren countryside. You were warned next closest gas station was 200 miles away.
Your 100% correct, that is exactly a Welsh Dragon and used on the national flag of Wales. Put Welsh Dragon in search engine and up it comes with exact same details. Why do we want a Welsh Dragon instead of a Griffin ?
Lance while I have your attention, those shocks on Ebay 320437222566
fit your Loco's ? The Fronty and 633 Durant used that type.
Ruxton cars by New Era Motors Inc., produced in the Moon and Kissel factories named after William V.C.Ruxton and front wheel drive, no running boards. Powered by a Continental straight eight. Actual production began June 1930 and its interesting to note sedan bodies were built by Budd. You look at the doors of your 610 and the Budd plate ? No I am no expert on Ruxton but know the name, Its also written up in my "The Complete Encyclopedia of Motor Cars 1885 - 1968: given to me by Di on our 1st Xmas 1968. Unfortunately the pic of the car, in the Kenneth Stauffer collection isn't close enough to show badge (crest). What stands out is the Ruxton lights uses on Duzy's, Cords, etc. I think Leno has a set of those lights on one of his Duzy's. You would wonder how any light came out of those thin slit things.
Where Are You From? Ottawa Ont
Do You own a car built by Durant? 1932 614 sedan
Just a bit more checking and my Merriam Webster's Dictionary has two spellings Griffin and Griffon with pic like the one used by Durant 1921 to 1933.
Checking the car book out of curiosity there was a Griffon made in France by SA des Cycles Griffon Courbevoie, Seine, France. 1906 - 1910, 1921 - 1924
Well known maker of bicycles, motor-cycles, tri-cars. 1906 they introduced a two seater voiturette powered by a 7 hp single cylinder engine. Post-war cyclecar attracted them again to cars again. Their cyclecars used a 984cc V-twin Anzani engine, and had chain drive to gear box and beltdrive to rear wheels.
Where Are You From? Ottawa Ont
Do You own a car built by Durant? 1932 614 sedan
Hi all: I was surprised to learn that we have a new logo. I(as well as most of the club) did not know that we were even looking for a new logo. Like Mike L points out, it was a long drawn out process to achieve our old logo. A couple of things crossed my mind: 1) club recognition. Under the old logo, any potential member can clearly see if his car qualifies for our club. With the new logo, I don't see that happening. What happened to the rest of the cars and members that we represent? (i.e. Flint, Frontenac, etc) 2) Possible logal issues: Do we know if anyone holds a patten for the griffen that we are now using (i.e. other auto manufacturers) and who did the artwork? Sorry but I, Mike L., are on the fence over this issue. 
Where Are You From? Sunnie Calie-fornia
Do You own a car built by Durant? Stars, Stars
So there you have it, mother (board) has spoken, if its good for us or not.
Much like our metric system no one wanted but the Government just put in place. While everyone was fighting it, they quietly changed the school programs from imperial to metric through the school children as they moved up the classes. Be several generations before all Canadian's understand it. Didn't bother to think we are closely tied to the US who refused to change. Must be similar as switching to Euros but Britain refused to switch.
Wonder if Wales wants royalties, for using their dragon. 
Where Are You From? Ottawa Ont
Do You own a car built by Durant? 1932 614 sedan
Me thinks that I submitted this explaination about the selection of the "dragon" "griffin" or whatever you choose to call it, when I submitted our design in 2006
that Larry and I came up with. It was voted in as the license topper here is the email from long ago:
I thought I would let you know why I chose to put the "Welsh Dragon" on both designs...
I have a copy of the DURANT STANDARD from 1983.
The first page article Headline was""Frills and Decorations"
Here is the story:
"Throughout Durant producion, a dragon appeared on the radiator emblem for all Durant cars and those after Sept.1925 for Star. Now I've heard it called a lion, a griffin and more, but research shows it to have been a dragon, in fact, properly known as the "Red Dragon of Wales" or the "Welsh Dragon" The griffin has the head of wings of an eagle, while the dragon is all dragon, with a long barbed tail and bird-like feet. The question of why Durant chose the dragon for his medallion may never be answered, but perhaps there is a little Welsh Blood in the Durant family tree. The design and choice of colors for the Durant crest used early on Durant cars, also remains a mystery at this time, and research into heraldry books has turned up little information."
After doing a search for welsh dragon, you can clearly see that it is in fact a Dragon,if you look closely at the durant radiator emblem, feet are not lion like, and tail has a Arrow. This should clear up the Griffin terminology :)
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Aside from all this I am also a lover of the vintage look. Currently as I understand it, the cover itself will not change, the inside front cover could stay the same if you like, or a B/W version of the topper can go there... But I agree that the Back cover would be a great place to put the color "dragon" since we are paying a premium for color. This new logo will also look great on shirts, membership card, business cards, stationary,or anything that requires reduction in size. We have historically had reproduction problems when the old logo was produced too small.
Where Are You From? Southern Vermont
Do You own a car built by Durant? Many
The new logo is beautiful. Way to go Carol, Rick and Board of Directors.. Have one of Gary Kauffmans Durant Star Owners Club placques proudly displayed in my shop.
Yates
Where Are You From? Four Oaks, NC
Do You own a car built by Durant? 23 Durant
ME THREE>>>>REGARDS< GARY K
Where Are You From? plymouth meeting, pa. u.s.a.
Do You own a car built by Durant? 1931 6-14 4 dr. "coach" ; 1929 durant model 70 coupe ; 1925 star "F" roadster
I am glad that there are alot of people that like the new logo. However, the only problem I see is too many logos will delute the club image. If you want someone to remember your company or image, you must retain your one logo only. i.e. Ford, Chevrolet, Levi's, Neiman Marcus, Nike, etc. I only brought this issue up because of all of my marketing background. I have seen to many companies or clubs sued for using other manufacturers logos. All the best, Sonia
Where Are You From? Sunnie Calie-fornia
Do You own a car built by Durant? Stars, Stars