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Boiling a frog

You've heard the story of boiling a frog. If you throw a frog in boiling water he'll jump out immediately. But if you throw a frog in a pot of cold water and slowly raise the water to a boil he'll cook himself to death. Unfortunately that's what's happened to the industry. Too many shops gave up a few percentage point at a time until, you guessed it. They're cooked to death, with a majority accepting ridiculously low payments, leaving those who refused to cave looking like their prices are outside the range of fair and reasonable. How do you fix this situation? As long as shops continue to accept low prices you don't.

Don't blame Nags. I don't like their tactics, but it's shops that give their services away who are the problem.

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