This is very important in stopping the monopoly.

1.Bigger is not better.

2.Foriegn owned, money flows out of the country.

3.Poorly trained low qualified techs.

4.Uses their own manufactured poor quality glass.

5.Hurts the local independent shops and local economy similar to Walmart.

6.Law suits, suing local Govt. when they do not get their way costing the

local taxpayers $$$

Please use this as a example to how to educate your customers.

If this is done over time the brand will be dethroned.

Good Luck

Ok, I think this is the right message, but some of the bullets are either wrong, or don't connect. The key is to promote the things that are absolutely true. How about this:

1) Bigger is not better: Our customers are people, not transactions. We are big enough to give you the service you need, and small enough to remember you are our neighbor.

2) Foreign Owned - We are locally owned. Your money stays in the community, we are your neighbor and have a vested interest in supporting local business.

3) Poorly trained / low quality techs: That is not true. I would bet that a Safelite tech receives more training than most/all independents out there. That doesn't make them better. They are forced to use one set of tools (even when those aren't the right tools for the job), and trained on a very narrow range of techniques. The focus is on production and the next guy on the list, not a professional that is willing and able to think outside of the box to solve whatever issue you have. A good independent has a group of craftsman with the tools, skill and time to properly address whatever the customer needs.

4) Uses own glass - not true enough to use. For every argument you raise on this, they will have a counter argument. Less than 30% of what S installs comes from S. If you buy from a distributor, you use whatever they send...with certain exceptions. Focus on outcomes. You will be happy. We guarantee it (and then back it up).

5) Safelite is not Walmart. not even close. They are more expensive. Walmart provides a price/availability solution that would often go unfilled, Safelite does not. Safelite is a generic, national entity that, at best, can do an imitation of a decent service experience at a local shop. The majority of people you try to convince of this probably shop at Walmart for some things. They DO NOT ADD VALUE to a market. Everything they do or provide can be done or provided by a local at the same value proposition with more connection to the local community.

6) Lawsuits etc... Can't argue this. It comes down to a company that has decided to invest the majority of their money in a large, national way to consolidate as much work as possible in less "buckets"...and they defend that investment vigorously .

It comes down to this: a good local provider can do everything Safelite can do - PLUS provide real personal service (call who you want, not a call center), PLUS commit truly to a community (chamber of commerce, charity, sponsorships etc..), PLUS provide the right person for the job - every time, at a price that is competitive with anyone, using the best products available. We are your neighbors. We are connected to the community, we rise and fall with you...we show our appreciation on every job.

Educate this; Low ball Auto Glass is going to do the same job you do for a lot less than you would charge. Easier to educate your customers to speak Spanish. How much GRINGO?

If all you have to sell is price, you will lose - or win and lose anyway. People will pay for value, but the value has to truly be there - if you can't quantify why you are different than "lowball", or "big chain"....consider going to work for one of them, because you will fail.

I truly believe in education for our customers, but when all of us do things differently, wide range of pricing, talk negative about one another, etc., why would anyone listen. I have a wide range of automotive training as well as residential, worked very close with suppliers and believe me, even our distributors feed us false info so we buy. We need to educate ourselves, work together and educate us and the customer together. Its not about the money, its about whats right.

Hate glass you are so right. It is always about money with everyone why

do most miss the real reel issue do what is right make the difference

by setting a good example in life and hopefully the flock will follow.