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SL is no more than a stooge for their insurance company clients. The scripting, which is promulgated by their clients has been around forever. If you doubt the insurance companies are behind it (wrote it), take a look at the FL anti-trust class action suit the collision industry has going. They use the exact same tactics/scripting on these guys...and TPAs are not involved in their claim transactions. They are handled directly by ins. co. adjusters.
Look guys, you say potato I say potato. Lies weren't invented by insurance companies or TPAs, they have just become experts at using them to our detriment.