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establishing discounts for a special group of people

We want to offer a discount to people who respond to a marketing campaign, not general customers. Is there a best way to do this? I was looking at the subdomain but that would create alot of extra work for me with the shopping cart revisions. In addition, I do not know how to transfer all the information to the subdomain. Perhaps a password or something would work better. Any ideas or comments?? I will welcome anything you can give me.
Thanks. Linda